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BTS to Leave Columbia Records for Universal Music

Common and HYBE also introduced a new partnership on Thursday (Oct. 21) with YG Entertainment and Kiswe to launch a new international reside streaming platform.

Scooter Braun — who marketed his firm Ithaca Holdings to HYBE in April — also assisted seal the deal many thanks to his near interactions with Grainge and Lenzo Yoon, with whom he shares HYBE America’s co-CEO role, sources say.

BTS’s present-day arrangement with Sony, which was signed in 2018, technically runs by means of The Orchard, but Columbia supplies U.S. advertising and marketing and advertising and has been credited as BTS’s label distributor on singles. And whilst Columbia chairman and CEO Ron Perry traveled to Korea lots of occasions and collaborated as a songwriter on BTS’s summertime strike “Butter,” sources say Perry under no circumstances satisfied Si-hyuk in the time since BTS signed with that offer. (Si-hyuk helped uncovered BTS in 2010, overseeing the superstar group’s profession in the ten years that adopted.) Si-hyuk and his staff have, nevertheless, shaped a shut romantic relationship with Grainge, the sources say.

BTS’s lawyer Debbie White, of Loeb & Loeb, 1st launched Grainge to Yoon and HYBE president DJ Kim at UMG’s Grammy social gathering in 2019, and subsequently helped negotiate distribution bargains for some of HYBE’s other K-pop acts with UMG’s Republic, Ingrooves and Interscope.

BTS has attained 10.4 million equal album models in the U.S., according to MRC Info. Their songs have also blended for 10.6 billion U.S. on-demand streams.

The group has experienced six No. 1 information on the Billboard Warm 100 chart, all of which arrived in a minimal in excess of a calendar year: “Dynamite” (for three weeks beginning with the chart dated Sept. 5, 2020), “Everyday living Goes On” (Dec. 5, 2020), “Butter” (for 10 months starting June 5), “Authorization to Dance” (July 24), “My Universe” with Coldplay (Oct. 9). As properly, their remix of Jason Derulo and Jawsh 685’s “Savage Love (Laxed – Siren Conquer)” aided deliver the song to No. 1 for a person 7 days in October 2020.

The band has also experienced 5 No. 1 albums on the Billboard 200 courting back to 2018’s Enjoy You: Tear (chart dated June 2, 2018), Appreciate On your own: Answer (Sept. 8, 2018), Map of the Soul: Persona (April 27, 2019), Map of the Soul: 7 (March 7, 2020) and BE (Dec. 5, 2020).

It is the hottest in a large-amount back and forth among Sony and UMG. This 12 months, Universal poached various substantial-ranking Sony execs to operate two of its flagship labels, hiring Columbia’s co-heads of A&R Imran Majid and Justin Eshak as Island Information co-CEOs and RCA executive vp A&R Tunji Balogun to fill the best part at Def Jam. Sony, in the meantime, obtained Todd Moscowitz’s Alamo Data — which experienced started as a joint undertaking with UMG and has been on a scorching streak this 12 months with Lil Durk and Rod Wave — as a new frontline label in June.

A rep for Columbia Records did not promptly react to a request for remark.

Additional reporting by Dan Rys.